Cakes by Alexys branding
I worked with Cakes by Alexys, a small bespoke custom cake company based out of Los Angeles, on rebranding their logo and creating illustrated assets for social media and merch. Alexys has a modern vibe mixed with a retro essence, so I wanted the assets to reflect that. In addition to the new logo, we created merch, cake illustrations, a set of retro inspired characters to represent the brand, custom emojis, and a set of Instagram highlights to give a cohesive visual direction on all platforms. (merch photos by Lena Abujbara)
BRANDING CAMPAIGN - ILLUSTRATION - MERCH DESIGN
photo by Lena Abujbara
photo by Lena Abujbara
photo by Lena Abujbara
photo by Lena Abujbara
