"Grazola" Granola by graza
Introducing your new breakfast staple: Grazola, a new granola by Graza! I designed and illustrated the packaging to stand out on shelves and have a playful see-through panel to show the actual granola within. Since the product is a delicious and simple granola, I went with a design showing characters hiking so that the panel showing the granola within could also function as the path the characters are walking on.
The Dieline said about this design " Graza’s new granola, Grazola, features packaging... that mirrors the bold, playful aesthetic of their easily recognizable squeeze bottles, with a more adventurous twist through lively characters. The design captures culinary exploration, reflecting the wholesome simplicity of its four ingredients while adding an extra layer of playfulness to the brand’s identity."
In addition to creating the packaging, I also designed the VIP packaging insert, Grazola tasting event poster, and custom shipping tape.
All designs showcased below were created by me, blending brand illustrations provided by Gander with custom illustrations that I created to align with the brand's aesthetic, tailored specifically for this product.
Art direction by the Graza team. Design featured on The Dieline!
PACKAGING DESIGN - PRODUCT DESIGN - ILLUSTRATION & DESIGN
