branding campaign | illustration | design
Hawaii is one of the top states that students coming to NAU come from, so we have a specific marketing campaign geared towards recruiting students from Hawaii which incorporates the use of our secondary teal color and an Aloha illustration that I created. The Aloha illustration is used as a watermark feature in the marketing materials, as well as on a sticker sent out with other recruiting materials.
Below are the original design concepts for the sticker, which ultimately evolved into the Aloha design.
