soft house rebrand
This is the rebrand I did for my personal design brand. My previous design name was Art by Krista Nicole, but as I moved into freelance design and illustration work full-time, I wanted a name and logo that more accurately reflected the work that I do. My personal motto is Stay Soft, and because I work out of my home as a one-woman show, the name Soft House Studios was born!
Because I do a mix of design and illustration, I chose to include an illustration as a main element of my logo and expanded on that with a series of characters called the softies. This helps express my love for colorful, fun design, which I hope reflects to potential clients what they'll get through working with me.
LOGO DESIGN & REBRAND - ILLUSTRATION - MERCH DESIGN
