The great big (but actually kind of small) sandwich cooklet
Graza partnered with their favorite spots, chefs, and brands to create their third mini cookbook (also known as a cooklet) called The Great Big (but actually kind of small) Sandwich Cooklet. This cooklet is all about SUPER DUPER SANDOS made with Sizzle and Drizzle and filled with recipes from Sandwich Magazine, The Turkey and The Wolf, Middle Child, Gjusta, Sando Itchi, and Sweet Baby Ray's and MORE!
This cooklet was designed and illustrated by me, full of completely custom hand lettering & illustrations to match. The launch of this cooklet was coordinated with the launch of Graza's EVOO chips to emphasize the ways chips and sandwiches can be used together to create amazing flavors, so I created the designs to align stylistically with the chip bag in order to encourage people to get both!
In addition to creating the packaging, I also designed the custom order inserts, sandwich wrapping paper for VIP orders, and social media launch designs to generate buzz.
All designs showcased below were created by me, blending brand illustrations provided by Gander with custom illustrations that I created to align with the brand's aesthetic, tailored specifically for this cooklet. Art direction by the Graza team, photos below by Shea Salisbury.
BOOK LAYOUT - HAND LETTERING - ILLUSTRATION & DESIGN
