Graza Friendsgiving 2022
Graza loves Friendsgiving, so they created a petition to make it a permanent national holiday, and created a collaborative guide on how to have the best holiday! For this campaign, I created the visual identity and designed all the physical elements (including the placemats and notecards), a landing page to link all the guides and recipes, banners to visually connect all Friendsgiving pages, illustrations for the petition and guides, and all social assets for both Graza and their partners.
All designs showcased below were created by me, blending brand illustrations provided by Gander with custom illustrations that I created to align with the brand's aesthetic, tailored for this campaign.
CAMPAIGN DESIGN - LANDING PAGE DESIGN - SOCIAL & LAYOUT DESIGN - ILLUSTRATION
