Graza social posts
Graza has a very visually distinctive visual identity, so when creating social posts for them I designed them to have an overall simplistic and minimal design format to allow the branding and content to really stand out. I also developed a style of illustration to use on Graza work that was more visually similar to the brand's style than my personal style so that social was aligned with all other marketing materials.
All designs showcased below were created by me, blending brand illustrations provided by Gander with custom illustrations that I created to align with the brand's aesthetic, tailored for specific campaigns.
SOCIAL & LAYOUT DESIGN - ILLUSTRATION
