APPLEBEES IS ROTTEN
I created branding for ROC United's #ApplebeesIsRotten Campaign which was started in response to Covid-19. Tens of thousands of Applebee’s and IHOP workers around the country face financial ruin in the wake of the COVID-19 pandemic and response. But so far Dine Brands (parent company of Applebee’s and IHOP) and franchises across the country have done nothing to help its laid-off restaurant workers. This campaign has helped generate more than 500,000 emails to be sent to Applebee's demanding that they support their workers.
BRANDING - ILLUSTRATION
