extra virgin olive oil chips
Introducing your new snack staple: Graza’s Extra Virgin Potato Chips! Extra virgin, extra crispy, and extra tasty, these chips are Graza's first venture into food. I designed and illustrated the chip bag to align with Graza's illustration style, but with the checkerboard pattern addition as a nod to the types of picnics where this snack would show up, in addition to referencing old school delis where you can grab a sandwich and chips. Jam packed with completely custom hand lettering by me, this chip bag is a super unique design that stands out on shelves and begs you to grab it and enjoy!
In addition to creating the packaging, I also designed the announcement email, subscriber portal designs, custom order inserts, and social media launch designs to generate buzz.
All designs showcased below were created by me, blending brand illustrations provided by Gander with custom illustrations that I created to align with the brand's aesthetic, tailored specifically for this product. Art direction by the Graza team, photos below by Shea Salisbury. Design featured on The Dieline!
PACKAGING DESIGN - PRODUCT DESIGN - EMAIL DESIGN - SOCIAL DESIGN - ILLUSTRATION & DESIGN
